SEO & Local SEO
Understand keyword research, search visibility and local search optimisation.
Professional Digital Marketing TrainingGorakhpurBeginner to Advanced
Master the Art ofDigital MarketingDigital Marketing Course in Gorakhpur
SEO • Google Ads • Meta Ads • Social Media • AI Marketing
Learn how businesses attract customers, generate leads and grow online. Explore Search Engine Optimisation, Google Ads, Facebook and Instagram advertising, social media marketing, content strategy, affiliate marketing, analytics and AI-powered marketing workflows. Build practical knowledge through campaign planning, assignments and portfolio projects.
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Learning Modules
SEO
Organic Growth
Ads
Paid Campaigns
AI
Modern Marketing
Learn. Promote. Grow.
Digital Marketing Course in Gorakhpur
The Digital Marketing learning roadmap at Dazzling Skill introduces you to the strategies and tools businesses use to build their online presence. Start with marketing fundamentals and website planning. Progress through SEO, Google Ads, social media marketing, Meta Ads, content marketing, affiliate marketing and analytics. Explore how AI tools can support modern marketing workflows.
Google Ads
Explore paid search campaigns, targeting and performance measurement.
Social Media & Meta Ads
Learn social content planning and paid social campaign concepts.
Analytics & AI Tools
Understand campaign data, reporting and AI-assisted workflows.
Course coverage, tools, advertising account access, practical campaign arrangements, fees and timings should be confirmed with Dazzling Skill before admission. Advertising budgets and third-party subscriptions may involve separate charges.
The power of digital growth
Why Learn Digital Marketing?
Understand how brands reach customers, build trust, generate enquiries and measure their online marketing performance.
Business Growth
Understand how online channels can support customer acquisition.
Global Opportunities
Explore digital services used by businesses across different markets.
Freelancing
Learn the fundamentals behind SEO, social media and campaign services.
Entrepreneurship
Understand digital channels that can support your own business.
Structured digital marketing roadmap
Complete Digital Marketing Course Syllabus
Follow a progressive learning path from digital marketing fundamentals to SEO, Google Ads, social media, analytics, affiliate marketing and AI-powered marketing workflows.
01–02
Foundations
03–06
SEO
07–09
Content & Ads
10–13
Social Media
14–16
Affiliate & AI
17–18
Strategy & Projects
01
01. Introduction to Digital Marketing
Understand the digital marketing ecosystem, online customer behaviour and the different channels businesses use to reach customers.
- What is Digital Marketing?
- Traditional Marketing vs Digital Marketing
- How digital marketing works
- Digital marketing channels and platforms
- Understanding the customer journey
- Marketing funnels and conversion paths
- Brand awareness, traffic, leads and sales
- B2B vs B2C marketing
- Target audience and buyer personas
- Competitor research fundamentals
- Digital marketing strategy development
- Introduction to marketing analytics
- Digital marketing career opportunities
02
02. Website Planning & WordPress
Understand how websites and landing pages support digital marketing campaigns and business growth.
- Domain names and web hosting fundamentals
- Website structure and navigation
- Website planning and content hierarchy
- Introduction to WordPress
- WordPress installation overview
- Themes and plugins
- Creating pages and blog posts
- Menus and navigation
- Contact forms and enquiry forms
- Landing page fundamentals
- Mobile responsive design
- Website speed and performance basics
- Website security fundamentals
- Website maintenance and backups
- Creating a marketing-focused website
03
03. Search Engine Optimisation (SEO)
Learn how search engines discover, understand and rank web pages, and how to improve a website's organic search visibility.
- What is SEO and how search engines work
- Google Search fundamentals
- How crawling, indexing and ranking work
- Keyword research fundamentals
- Short-tail and long-tail keywords
- Search intent and keyword mapping
- Competitor keyword research
- On-page SEO fundamentals
- Title tags and meta descriptions
- Heading structure and content optimisation
- URL structure and internal linking
- Image SEO and alt text
- Content quality and topical relevance
- Off-page SEO fundamentals
- Backlinks and link quality
- Local SEO introduction
- SEO audits and reporting
04
04. Technical SEO
Understand the technical factors that help search engines crawl, index and interpret websites effectively.
- Technical SEO introduction
- Website crawlability and indexability
- XML sitemap creation and submission
- Robots.txt fundamentals
- Canonical URLs
- Redirects: 301 and 302
- Broken links and 404 errors
- Duplicate content concepts
- HTTPS and website security
- Mobile friendliness
- Core Web Vitals introduction
- Page speed optimisation
- Structured data and Schema Markup
- Breadcrumb navigation
- Technical SEO audit workflow
05
05. Google Search Console
Use Search Console to understand search performance, indexing status and technical issues affecting organic visibility.
- Introduction to Google Search Console
- Website property setup
- Domain and URL-prefix properties
- Website ownership verification
- Submitting XML sitemaps
- URL inspection tool
- Page indexing reports
- Search performance reports
- Clicks, impressions, CTR and position
- Query and page analysis
- Mobile usability concepts
- Manual actions and security reports
- Identifying SEO opportunities
06
06. Local SEO & Google Business Profile
Understand how local businesses can improve their visibility in location-based searches and Google Maps.
- What is Local SEO?
- Google Business Profile introduction
- Creating and managing a business profile
- Business categories and services
- NAP consistency: Name, Address and Phone
- Business description optimisation
- Local keyword research
- Google Maps visibility fundamentals
- Local citations and directories
- Customer reviews and review management
- Photos, posts and business updates
- Local landing pages
- Local SEO performance tracking
- Local SEO audit checklist
07
07. Content Marketing & Blogging
Plan and create useful content that attracts the right audience, supports SEO and helps move prospects towards conversion.
- Content marketing fundamentals
- Content strategy and planning
- Understanding audience needs
- Content calendars
- Blog topic research
- Writing SEO-friendly articles
- Content structure and readability
- Headlines and calls to action
- Content optimisation
- Pillar pages and topic clusters
- Content repurposing
- Visual content fundamentals
- Content distribution channels
- Content performance measurement
08
08. Google Ads & Search Advertising
Learn the fundamentals of paid search advertising, campaign structure, keyword targeting and conversion-focused optimisation.
- Introduction to Google Ads
- How paid search advertising works
- Google Ads account structure
- Campaigns, ad groups and ads
- Search campaign setup
- Keyword planning
- Match types
- Negative keywords
- Writing search ad copy
- Ad assets and extensions
- Location and audience targeting
- Bidding strategies overview
- Budget planning
- Quality Score fundamentals
- Conversion tracking introduction
- Search terms analysis
- Campaign optimisation
- Google Ads reporting
09
09. Display, Video & Performance Advertising
Explore additional Google advertising formats and understand how display and video campaigns support awareness and performance goals.
- Google Display Network introduction
- Display campaign objectives
- Audience targeting fundamentals
- Remarketing concepts
- Responsive display ads
- Creative and banner requirements
- YouTube advertising introduction
- Video campaign formats
- Video ad creative planning
- Audience and placement targeting
- Performance Max overview
- Campaign asset groups
- Campaign measurement
- Budget and performance analysis
10
10. Social Media Marketing
Build a social media strategy, plan content and understand how to grow a brand's presence across major social platforms.
- Social media marketing fundamentals
- Platform selection and audience research
- Facebook page setup and optimisation
- Instagram professional account
- LinkedIn business presence
- YouTube channel fundamentals
- Social media content strategy
- Content calendars
- Post formats and creative planning
- Reels and short-form video strategy
- Hashtag research fundamentals
- Community management
- Engagement and audience growth
- Social media analytics
- Social media reporting
11
11. Meta Ads: Facebook & Instagram Advertising
Understand paid advertising on Facebook and Instagram, from campaign planning to audience targeting and performance analysis.
- Introduction to Meta Ads Manager
- Business portfolio fundamentals
- Ad account structure
- Campaign objectives
- Campaign, ad set and ad levels
- Audience targeting
- Custom audiences
- Lookalike audience concepts
- Location and demographic targeting
- Creative formats and placements
- Image and video ad planning
- Lead generation campaigns
- Website traffic campaigns
- Sales and conversion campaigns
- Meta Pixel introduction
- Events and conversion tracking
- Campaign budget optimisation
- Ad performance analysis
12
12. Email Marketing & Marketing Automation
Learn how email campaigns and automated communication workflows can support lead nurturing and customer retention.
- Email marketing fundamentals
- Building an email list ethically
- Opt-in forms and lead magnets
- Audience segmentation
- Email campaign planning
- Subject lines and email copywriting
- Newsletter creation
- Email templates
- Welcome email sequences
- Lead nurturing workflows
- Email automation concepts
- Open rate and click rate
- Unsubscribe and deliverability basics
- Email campaign reporting
13
13. WhatsApp Marketing & Lead Generation
Understand permission-based WhatsApp communication, lead capture and customer follow-up workflows.
- WhatsApp Business introduction
- Business profile setup
- Product and service catalogues
- Quick replies and labels
- Customer enquiry management
- Click-to-WhatsApp campaigns
- Lead capture workflows
- Broadcast and messaging guidelines
- WhatsApp Business Platform overview
- Template message concepts
- Customer follow-up strategy
- Consent and privacy considerations
- Lead tracking and reporting
14
14. Affiliate Marketing
Understand affiliate marketing models, networks, content promotion and ethical ways to earn commissions through referrals.
- What is Affiliate Marketing?
- How affiliate marketing works
- Affiliate, advertiser and publisher roles
- Affiliate business models
- Affiliate network introduction
- Choosing a suitable niche
- Product and offer research
- Affiliate programme selection
- Tracking links and referral attribution
- Affiliate websites and blogs
- Affiliate content strategy
- Social media affiliate promotion
- YouTube affiliate content
- Email-based affiliate promotion
- Affiliate disclosure and compliance
- Performance tracking and optimisation
15
15. Google Analytics 4 & Marketing Analytics
Understand how to measure website traffic, user behaviour, campaign performance and conversions using analytics tools.
- Introduction to web analytics
- Google Analytics 4 overview
- GA4 property and data stream concepts
- Measurement ID fundamentals
- Events and key events
- Traffic acquisition reports
- User acquisition reports
- Landing page analysis
- Engagement metrics
- Conversion measurement
- UTM tracking parameters
- Campaign attribution overview
- Google Tag Manager introduction
- Marketing dashboards
- Reporting and insight generation
16
16. AI Tools for Digital Marketing
Explore how AI tools can support research, content planning, creative workflows and marketing productivity with human review.
- Introduction to AI in digital marketing
- AI-assisted market research
- Prompt engineering fundamentals
- AI-assisted keyword and topic ideas
- Blog outline and content assistance
- Social media content planning
- Ad copy variations
- Creative ideation and image generation
- AI-assisted video workflows
- Marketing email drafting
- Competitor research assistance
- AI-assisted reporting and summaries
- Marketing workflow automation concepts
- Fact checking and content quality control
- Copyright, privacy and responsible AI use
17
17. Digital Marketing Strategy & Campaign Planning
Bring different channels together to plan measurable campaigns based on business goals, audiences and budgets.
- Understanding business objectives
- Marketing audit fundamentals
- Audience segmentation
- Competitor analysis
- Marketing funnel planning
- Channel selection
- Campaign objectives and KPIs
- Budget allocation fundamentals
- Campaign calendars
- Landing page and conversion planning
- Lead generation strategy
- Retargeting concepts
- Campaign optimisation
- Performance reporting
- Marketing strategy presentation
18
18. Practical Projects & Portfolio Development
Apply your learning through practical exercises and build a portfolio that demonstrates your digital marketing knowledge.
- Website and SEO audit
- Keyword research assignment
- On-page SEO implementation exercise
- Google Business Profile optimisation exercise
- SEO content plan
- Google Ads campaign planning
- Meta Ads campaign planning
- Social media content calendar
- Email campaign draft
- WhatsApp lead follow-up workflow
- Affiliate marketing plan
- GA4 reporting exercise
- AI-assisted content workflow
- Integrated digital marketing strategy
- Project documentation and presentation
- Portfolio preparation
Important Advertising & Third-Party Usage Information
Advertising platforms may require separate campaign budgets and payment methods. Some SEO, analytics, automation and AI tools may have free and paid plans. Actual practical campaign access, tool subscriptions and guided project coverage should be confirmed with Dazzling Skill before admission.
Digital Marketing Course Learning Objectives
Develop a structured understanding of digital marketing channels, campaign planning, online visibility and performance measurement.
Understand the digital marketing ecosystem and customer journey.
Plan websites and marketing-focused landing pages.
Perform keyword research and competitor analysis.
Apply on-page, off-page and technical SEO fundamentals.
Understand Google Search Console and organic search reporting.
Explore local SEO and Google Business Profile optimisation.
Create SEO-friendly content and blog strategies.
Understand Google Ads campaign structures and targeting.
Explore display and video advertising.
Plan social media content calendars.
Understand Facebook and Instagram advertising.
Explore email marketing and automation workflows.
Understand WhatsApp Business and lead generation.
Learn affiliate marketing fundamentals.
Use GA4 concepts to understand website performance.
Explore AI tools for marketing productivity.
Plan campaigns around business objectives and KPIs.
Create practical assignments and portfolio projects.
Digital Marketing Training Features
Search Engine Optimisation
Understand keyword research, on-page SEO, technical SEO and organic search visibility.
Local SEO
Explore local search, Google Business Profile and location-based visibility.
Google Ads
Learn paid search campaign planning, targeting, budgets and optimisation concepts.
Social Media Marketing
Plan content and understand audience engagement across social platforms.
Meta Ads
Explore Facebook and Instagram advertising campaign structures and audiences.
Analytics & Reporting
Understand GA4, campaign metrics, conversions and performance reporting.
AI Marketing Tools
Explore AI-assisted research, content creation and marketing workflows.
Practical Projects
Apply concepts through assignments, campaign plans and portfolio exercises.
Explore another digital business model
Affiliate Marketing Module
Understand how affiliate marketing works and explore niche selection, affiliate networks, content promotion, referral tracking and ethical marketing practices through websites, blogs and social media.
💸
Affiliate networks and programmes
Niche and product research
Content and promotion strategy
Digital Marketing Tools & Technologies
Explore tools commonly used for search marketing, advertising, social media management, analytics, content creation and AI-assisted workflows.
🔍
Google Ads
📊
Google Analytics 4
📈
Search Console
🏷️
Google Tag Manager
📱
Meta Ads Manager
👥
📸
💼
▶️
YouTube
🌐
WordPress
🔎
SEMrush
🔗
Ahrefs
🎨
Canva
✨
ChatGPT
✉️
Email Marketing Tools
💬
WhatsApp Business
📉
Google Trends
📊
Looker Studio
Tool availability, platform interfaces, account access and paid subscriptions may change. Confirm the tools covered in your selected batch.
Flexible Learning Options
Plan Your Digital Marketing Learning Journey
Discuss your current skill level, preferred schedule and practical learning requirements with Dazzling Skill.
Classroom Training🏫
Offline Learning
Enquire about classroom training schedules in Gorakhpur.
- Structured digital marketing roadmap
- SEO and local SEO fundamentals
- Google Ads and Meta Ads concepts
- Social media and content strategy
- Analytics and reporting
- Practical project guidance
Online Learning🌐
Online Learning
Ask about online learning arrangements from your location.
- Structured digital marketing roadmap
- SEO and keyword research
- Google and Meta advertising concepts
- Social media marketing
- Analytics and AI tools
- Project and portfolio guidance
ℹ️
Admission & Fee Information
Contact Dazzling Skill to confirm current course fees, payment options, batch timings, practical arrangements and admission details. Advertising campaign budgets and third-party subscriptions may involve separate charges.
Explore your possibilities
Digital Marketing Career Pathways
Digital marketing knowledge can support different roles across SEO, paid advertising, social media, content, analytics and online business development. Each role may require additional practical experience and specialised skills.
Digital Marketing Executive
Campaign coordination, content planning, digital channels and marketing reporting.
SEO Executive
Keyword research, on-page SEO, technical checks and organic search analysis.
PPC / Google Ads Specialist
Paid search campaign planning, keyword targeting, budgets and performance analysis.
Social Media Manager
Content calendars, platform management, engagement and social reporting.
Performance Marketing Executive
Paid campaign measurement, conversion analysis and optimisation concepts.
Content Marketing Executive
Content research, blogging, editorial planning and content distribution.
Email Marketing Executive
Email campaigns, audience segmentation and lead nurturing workflows.
Freelancer / Agency Professional
Digital marketing services for businesses, subject to practical ability and client requirements.
These are potential career pathways, not guaranteed employment outcomes. Actual opportunities depend on skills, practical experience, portfolio, qualifications and market conditions.
Learning recognition
Digital Marketing Course Completion Certificate
Ask Dazzling Skill about its course completion certificate, eligibility requirements and the conditions for receiving it. A course completion certificate should not be confused with a third-party platform certification.
Practical Digital Marketing Projects
Apply your knowledge through SEO, advertising, social media, analytics and marketing strategy exercises. These are suggested project ideas; confirm the guided projects included in your selected batch.
🔎Beginner
Complete Website SEO Audit
Review a sample website and identify opportunities related to titles, content, indexing, links and technical SEO.
Skills Applied
SEO, Search Console concepts and website analysis
📝Beginner
Keyword Research & Content Plan
Research search terms, understand search intent and prepare a structured content calendar.
Skills Applied
Keyword research, competitor analysis and content strategy
📍Beginner
Google Business Profile Exercise
Prepare a local visibility improvement plan for a sample business profile.
Skills Applied
Local SEO, business categories and review strategy
📢Intermediate
Google Ads Campaign Plan
Create a sample search campaign structure with keywords, ad groups, ad copy and budget assumptions.
Skills Applied
Google Ads, keyword targeting and campaign planning
📱Beginner
Social Media Content Calendar
Plan a month of social media content for a selected business or brand.
Skills Applied
Social media strategy, content planning and creative briefs
🎯Intermediate
Facebook & Instagram Ad Campaign
Prepare a sample Meta campaign with audience, creative, objective and measurement plan.
Skills Applied
Meta Ads, audience targeting and campaign structure
✉️Intermediate
Email Marketing Campaign
Create an email campaign draft and a simple lead nurturing sequence.
Skills Applied
Email copywriting, segmentation and automation concepts
💸Intermediate
Affiliate Marketing Website Plan
Select a niche and prepare a content and promotion strategy for an affiliate website.
Skills Applied
Affiliate marketing, content strategy and tracking concepts
📊Advanced
GA4 Marketing Performance Report
Interpret sample website and campaign metrics and prepare a marketing performance report.
Skills Applied
GA4 concepts, UTM tracking and reporting
🤖Advanced
AI-Assisted Marketing Workflow
Design a supervised workflow for research, content ideas, campaign drafts and human review.
Skills Applied
AI tools, prompt writing and marketing workflow design
🚀Advanced
Integrated Digital Marketing Strategy
Prepare a multi-channel marketing plan for a sample business with objectives and KPIs.
Skills Applied
SEO, Ads, Social Media, Analytics and strategy
Digital Marketing Learning Resources
Continue learning through official documentation, platform training resources and digital marketing tools.
🔎
SEO
Google Search Central
Official guidance about Google Search, SEO fundamentals and website best practices.
Explore Resource🎓
Google Ads
Google Skillshop
Explore Google's training resources for advertising and measurement products.
Explore Resource📊
Analytics
Google Analytics Help
Learn about Google Analytics reports, events and measurement concepts.
Explore Resource📈
Search Console
Google Search Console Help
Explore Search Console reports, indexing and search performance guidance.
Explore Resource📱
Meta Ads
Meta Blueprint
Explore learning resources for Meta platforms, advertising and business tools.
Explore Resource🌐
Website
WordPress Documentation
Learn about WordPress websites, content management and website administration.
Explore Resource📉
Research
Google Trends
Explore search interest over time and compare topics and search trends.
Explore Resource🎨
Creative
Canva Design School
Explore design learning resources for marketing graphics and visual content.
Explore Resource📢
Advertising
Google Ads Help
Explore official campaign setup, advertising policies and optimisation guidance.
Explore Resource✨
AI Tools
OpenAI Platform Documentation
Explore AI API documentation and concepts for AI-assisted marketing workflows.
Explore ResourceDigital Marketing Course Introduction
Get an introduction to the course, learning roadmap and digital marketing topics covered at Dazzling Skill.
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Course Introduction Video
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Learner experiences
What Our Students Say
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★★★★★
“Practical learning and structured guidance can help learners understand how digital marketing works in real business situations.”
Student Feedback
Digital Marketing Learner
★★★★★
“Learning SEO, advertising and analytics together helps build a broader understanding of online marketing.”
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Digital Marketing Learner
★★★★★
“Working through campaign plans and practical assignments helps connect concepts with business use cases.”
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Everything you need to know
Digital Marketing Course FAQs
Find answers to common questions about SEO, Google Ads, Meta Ads, social media marketing, affiliate marketing, AI tools, projects, fees and admission.
Digital Marketing is the promotion of products, services and brands through online channels such as search engines, websites, social media, email and paid advertising platforms.
Please contact the institute to verify current admission details, fees, batch schedules, practical campaign arrangements and certification terms.
Learn. Create. Grow.
Ready to Start Your Digital Marketing Journey?
Explore SEO, Google Ads, Meta Ads, Social Media Marketing, Affiliate Marketing, Analytics and AI tools with Dazzling Skill in Gorakhpur.
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